To date, the ‘CHEETOS’ brand has been one of the main players in the salt snack industry (chips and puffs) and its name is very much associated with salty and salty flavors, which is reflected in the market of salt puffs with the name of motor cheats. It is clear. In this campaign, we wanted to recall and review the memories we have had over the years with the ‘CHEETOS’ brand, its products and especially the ‘CHEETOS monkey’, which is one of the most popular and lovable characters, the 360 ​​degree branding campaign in all media with the aim of increasing Audiences should participate and engage more with the brand and it should be a reminder that for many years, people have spent the taste of their happy moments with this brand and its pleasant muskets (Monkey CHEETOS). As a result, the main concept of the campaign is nostalgic, and in addition to engaging the audience with the memories they had with the brand in the past years, nostalgic elements were used, especially in digital media.