The virtual world is becoming more and more real and its role and share in our life is increasing day by day. The world of digital advertising, marketing and branding is not an exception to this rule. For this reason, participation and activity in the online space, especially social media, is highly addressed by popular brands of the world.

Communication strategy of successful brands of the world is the result of synergy of all media. For this reason, efforts are made so that all media including digital, BTL and ATL, etc. serve one unique goal and act on an integrated basis. This rule applies to digital area. Digital media are quite diverse and their scope of activity is very broad. Hence, each brand tries to use them by considering its own strategy and policy. For this purpose, a roadmap should be developed by which the media may serve the brand collectively and interactively. In this way, a creative, integrated and valuable ecosystem will be developed among the businesses and their relations with audience and customers.

Another important aspect is the economic aspect of advertising and marketing activities in digital space. The opportunity for wide access to a large audience and interaction facilities of social networks has made the activities of brands in digital space quite cost-effective and measurable due to observation means of media.

Another advantage of activity in digital space is the access to a targeted databank for the brand. This databank is accessible due to use of digital tools and facilities which can result in optimization and more efficiency of activity in business environment.

Fortunately, KANOON IRAN NOVIN has one of the best specialized teams of digital marketing; a team that assists the brands to enjoy the valuable treasury of digital comprehensive ecosystem by relying on updated knowledge and experience and an energetic and modernist spirit.