Do you know that in the classification of historical importance of human inventions and according to the evaluation made by the experts and engineers of the well-known “Popular Mechanic” Journal, internet is ranked 12 but printing is ranked 2? Scientists are of this opinion that printing has presented the civilization to human as a gift relying on which, it may be said that printing have given meaning and life to the world of advertising.
Printing together with pattern and color comprises the divine triples of graphics. Hence, printing is the constant promotional and marketing media of brands especially today, digital technology has made great changes in printing industry and has given a fresh capacity to the same.
Role and effect of printing in promotional processes can be clearly found in development of the visual identity of the brand, generating and providing informative information about the brand (in form of books, journals, catalogues, brochures, notices, cards, kits and the ones), environmental advertising, even in very large sizes and interior environment, exhibition structures of any kind and at any level, various packaging, design and presenting various promotional gifts and the ones. In one word, a very great part of the promotional strategies of a brand and creative and artistic ideas that are taken from the same, are realized and materialized through printing.
Perceiving the importance and sensitiveness of printing process and in order to complete the promotional chain of a brand, our expert, skillful and experienced colleagues at “Printing, Packaging and Large Format Digital Printing” Department at KANOON IRAN NOVIN have managed to fulfill a widespread range of customers’ demands in this respect. Their multilateral knowledge and information about the complexity and challenges of this field and their preciseness and sensitivity of the quality of issues and using top and the most updated and modern printing technologies are the main factor of the success of KANOON to provide the best printing projects to the customers.