Everything you need to know about the Witch Brand Archetype!

The witch archetype is also often associated with a sense of mystery and magic, which can make it especially appealing to consumers. Using his sense of mystery and deep knowledge, the wizard archetype challenges reality and offers audiences an experience beyond expectations.

These brands have a strong will to change the future and are always crossing boundaries and challenging the status quo. The witch archetype is also often associated with a sense of mystery and magic, which can make it especially appealing to consumers.

In this article, with Branding magazine Stay with Iran Navin Center to get to know the magician archetype more and more deeply. In this article, the fourth series of introduction blogs Types of brand archetypes is If you want to read the previous articles, refer to the following links:

• Hero brand archetype
• Rebel brand archetype
• Hakim brand archetype

What is the Witch Brand Archetype?

"The magician archetype represents brands that use innovation and creativity to create an amazing and transformative experience for their customers."

These brands have the ability to create magical and miraculous moments that can change customers' lives and help them move from their previous state to new and better states.

Using his sense of mystery and deep knowledge, the wizard archetype challenges reality and offers audiences an experience beyond expectations.

Personality traits of the witch archetype

The Magician brand archetype is characterized by a unique set of personality traits centered around transformation,Innovation and Realization of dreams they rotate

Key Character Traits of the Sorcerer Archetype:

• optimism: Positive outlook and hope for the future
• Wisdom: Having deep knowledge and experience
• Innovation: Providing new ideas and solutions
• Ambition: Willingness to progress and develop
• Motivational: Having a strong driving force
• Attractiveness: Ability to attract and influence others
• Courage: Courage to accept new challenges
• Strong insights: Deep understanding of situations and problems

What is the most important character trait of the witch archetype?

The wizard tries to make dreams come true through rather mysterious methods!

He has the ability to take people on a dream journey and transform them by experiencing magical moments. The magician believes that our only limit is our imagination, and by challenging the laws of nature, he leads us to a better future.

The magician has a great thirst for knowledge but does not voluntarily share it with others; Rather, he uses it to show his point of view and create change.

Characteristics of the archetype of the magician brand

• Main keyword: power
• Brand purpose:Realization of dreams
• Brand promise: Mastering a different and rare source of knowledge
• Brand tone: Inspirational, creative and mysterious
• Brand message: Tomorrow is brighter than today and all your dreams will come true!
• Brand drivers: Fulfillment of dreams, innovation, creativity, sense of wonder, self-confidence and mind power
• Ideal customer: People who want to become smarter, wiser and generally better and welcome innovation.
• Example of a brand slogan: Where dreams come true! (Disney slogan)

In which industries is the wizard archetype used?

• Entertainment industries
• Beauty industries
• Entertainment industries
• Health industries

Read more: What is the brand? And what types are there?

Who is the target audience of the wizard archetype branding strategy?

The mage archetype is rarely with a buyer persona Khas matches, but with its ability to change and transform, they attract the attention of different personas.

Brands that offer a product or service that takes their customers on a transformational journey (from lost to found, from insecurity to security, from boredom to newness) can consider the brand archetype of the wizard as a persona to connect with their audience.

Examples of the Witch Brand Archetype

Brands that follow the wizard archetype have succeeded in forming a deep connection with their audience by focusing on innovation, transformation, and creating amazing experiences.

In the following, we introduce some foreign and Iranian examples of magician brands:

1. Walt Disney

Walt Disney himself was truly a complete magician. He created a world whereDreams become realityAnd invited people to experience magic through movies and amusement parks.

Disney animations create a world where dogs befriend foxes, fairies help maids find a prince, and a thousand dreams come true.

To this day, the Disney brand has taken care of this magic like a treasure and continued the way of its founder.

2. Dyson

Dyson is another example of the wizard archetype. This brand has managed to attract a lot of attention by turning household appliances (its most famous product is a vacuum cleaner) into very attractive and desirable items.

With stylish designs and advanced technology, Dyson has managed to justify higher prices for its products; So that customers are willing to pay 3 to 4 times the cost of a normal vacuum cleaner for Dyson products; Because they unconsciously feel the Dyson vacuum cleaner magical is

Dyson's approach is not limited to vacuum cleaners; The brand has also been successful in various fields such as hair care devices, air purifiers and pet grooming tools.

Dyson's modern designs and advanced technologies have encouraged customers to follow the brand and discover its new innovations; In this field, Dyson is really a full-fledged magician!

3. Pixar

By producing creative animations and impressive stories, Pixar has created a world of imagination and emotions for its audience.

By focusing on innovation in animation and telling magical stories, this brand has managed to find a special place in the hearts of its audience and take them to the land of dreams; Where the limits of reality fail.

4. Alibaba

Alibaba is an Iranian brand that operates in the field of travel services. This brand is considered an internal example of the witch archetype.

According to Alibaba's brand book, the character of this brand is based on the wizard archetype and this brand tries to create different travel experiences for its audience by providing various services.

Also, by emphasizing innovation, travel dynamism and understanding future needs, it seeks to establish its position as the leader of the tourism market and defines its identity by being proactive in identifying the new needs of the audience.

Of course, unlike foreign examples of the magician archetype, Alibaba mostly follows the ideas of this archetype in terms of mascots, visual identity, advertising and content marketing.

Read more: Brand development what is it

How to use the witch brand archetype?

Brands that use the witch archetype have a bold personality that has the potential to do a lot of good in the world. Consistency in branding is very important to use this archetype.

The brand's voice, colors, vision, values, logo, and customer experience must be communicated to the audience without having to say, "I'm a wizard… follow me to experience your best life."

In other words, the audience should feel this identity with their heart. Only then can you establish this character for your brand!

To further differentiate your brand from the competition and create a deeper connection with your audience, you can use the 3 levels of the wizard archetype. It is up to you to decide how deep you go.

Level 1 Wizard Brand Archetype

Your brand is full of magical moments that enchant and entertain the audience. Also, the audience will experience the feeling of happiness and change by using the product or service; At least for the moment!

Level 2 Wizard Brand Archetype

Your brand has all the features of the first level, but can make this feeling and experience a part of everyday life. In this case, the probability of its staying in the mind of the audience increases. At this level, the audience objectively experiences mental, physical, professional or spiritual growth along with the brand.

Level 3 Wizard Brand Archetype

At level 3 of the Sorcerer archetype, Brand has a truly amazing effect. Brand products or services, as if they challenge natural laws! But actually this happens thanks to deep brand knowledge.

Also, the brand gives special importance to the psychology of the audience and understands that the mentality of each person shapes their reality. In this regard, the brand provides conditions for each person to have a better experience of life by using their inner strength.

final word; A brand that wants to change the world

Knowing archetypes is one of the ways to choose Brand personality is As you know Types of brand personality They are determined according to different methods and research, and each of them can give more dimension to the brand.

In this article, we were able to deal with it in a deep and practical way Wizard brand archetype let's get acquainted If you have chosen this personality and approach for your business, you must have gained a clear and comprehensive view by reading this article.

Of course, it is better not to stop here and know that this issue is more sensitive and specialized than these topics. If you also want to make your brand permanent and unattainable, we are by your side.

Advertising company Kanoon Iran Novin, with the help of a group of marketing and branding experts, is by your side to tell a different and unique story; This story is the key to the brand's distinction and superiority in the market. To get a free branding service consultation, just contact us contact take