Learn more about the Outlaw Archetype: Some examples of the Outlaw archetype

All these 12 archetypes with examples in the article " What is a brand archetype? The use of symbols and exciting colors such as red, yellow, orange and black to instill a sense of excitement and adventure to their audience is another characteristic of a brand with an outlaw.

Brands and businesses often Brand personality,Brand identity And they define a specific archetype for themselves in order to interact and communicate with their customers or target audience according to it. In fact, following an archetype and creating a brand personality at the same time is one of the most effective strategies in marketing.

But there are 12 archetypes, each with its own characteristics. All these 12 archetypes with examples in the article "What is a brand archetype??' It is mentioned; We suggest that you read this article first to better understand the concept of archetype.

What is the outlaw archetype or the outlaw brand archetype?

People who violate old or obsolete rules and order to create a new structure are often bold and fearless people who put themselves in danger to achieve a better result. This was a brief description of the rogue archetype that also applies to brands.

Many brands enter a specific field or industry with the intention of changing the old rules and creating something new. "Let's break the roof and make a new plan", a stanza from Hafez's sonnets that describes this issue in the best way.

Therefore, the archetype of the rebel (The Rebel or The Outlaw) or Outlaw archetype He described brands as follows: brands that base their foundations and principles on inconsistency with outdated rules and changing them to create something new in their field of activity.

Read more: introduction Types of brand personality

What are the characteristics of brands that follow the archetype of the rebel brand?

Brands, as well as people who follow this archetype, consider freedom as oxygen, individuality or independence as water, and innovation as food. 3 essential pillars to stay upright and live!

The following are the characteristics of brands that follow the rebel archetype, which have a direct effect on the production of products or providing services, as well as the development of their marketing strategy:

• Specifications: proud, unattainable, adventurous, distinctive, protestant, fighter
• purpose: Make a change
• Slogan: Rules are made to be broken.

But how do these features appear? In products, logo or symbol brand And the colors used in it and also most importantly the brand products!

The use of symbols and exciting colors such as red, yellow, orange and black to instill a sense of excitement and adventure to their audience is another characteristic of a brand with an outlaw archetype.

What kind of audiences do the brands following the archetype of the outlaw attract?

Brands following the rule-breaking archetype usually attract customers who are adventurous, value individualism, and seek excitement and fun; Of course, there are some people who always intended to experience adventure or rule-breaking and such feelings in life, but for whatever reason, they did not achieve it, and now they compensate for their repressed feelings by using the products of a brand with a rebel archetype.

Which brands follow the rule-breaking brand archetype?

1. Harley Davidson (Harley Davidson)

This motorcycle brand is one of the most prominent brands with a rule-breaking archetype. Harley Davidson brand By designing special engines (body and steering wheel different from the usual engines in the old products of this company), it creates a sense of distinction in its customers.

Harley-Davidson products have created a motorcycling community that sees itself as distinct from others; That is, while trying to get out of the mainstream, they have become a stream.

So, in order to use Harley-Davidson products and join its community, you need to buy black leather boots, black leather jacket and strange black gloves. Of course, the tattoo should not be left out!

2. Red Bull (Red Bull)

"Red Bull gives you wings!" (Redbull gives you wings). This slogan Red Bull brand is active in the field of producing energy drinks, and with this sentence, he almost understands to his audience that he means something more than energy for sports or heavy activities; Adventure and excitement!

In a smart move, this brand sponsored one of the most exciting events of the last few years, "Jump from the Earth's stratosphere" in 2012 by an Austrian skydiver named "Baumgartner". Support for jumping from space to earth!

3. Tesla (Tesla)

Tesla brand can be introduced as a perfect example of a rogue archetype; Adopting an unconventional and challenging approach to industrial car manufacturers and creating a transformation in the world's car industry!

Rebelling against the traditional automotive industry that relies on the use of fossil fuels, the Tesla brand presented a vision of a future without the use of these fuels. Tesla created a revolution in the automotive industry by producing electric cars.

Read more: Brand development training

Following the outlaw archetype in branding will widen your customer base!

Correct and principled branding is the guarantee of the success of your brand. But this issue does not happen easily and requires strategy, time and continuous effort. One of the most effective steps in branding is to follow an archetype that is compatible with your product or service.

If you want to be known as an adventurous and revolutionary brand in your field of activity, following the outlaw archetype can get you closer to your goal.

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