Advertising on Instagram: the fastest way to explosive sales

That's why we decided to bring a complete guide for teaching advertising on Instagram in this article from of Kanon Kanoon Iran Novin magazine to help your business explode in sales.

On the other hand, his wife, Bijan, has been running an online shop like Manijeh Online Shop for less than 6 months, and her followers are multiple and her sales have skyrocketed! You are probably asking now, what is the secret of the success of my husband's wife? The answer is simple:

Advertising on Instagram!

The fact is that in the highly competitive world of Instagram, it is no longer possible to just create content and use hashtags. You must advertise to be seen, but not just any ad! A smart, targeted and creative ad can elevate your brand and transform your business. That's why we decided to bring a complete guide for teaching advertising on Instagram in this article from of Kanon Kanoon Iran Novin magazine to help your business explode in sales.

What exactly does advertising on Instagram mean?

Before we go to the Instagram page advertisement training, it is not bad to know what does advertising on this platform mean? Suppose you are looking up and down the page of your favorite influencer and you see that in one of his posts he is directly or even indirectly introducing the products or services of a brand, so that if that product is what you need, you will definitely follow the tagged brand.

Or you have probably ever seen posts on Instagram that look completely in harmony with other posts on the page; But they have a "Sponsored" tag or some other feature like a call to action that differentiates it from other posts. These post models are exactly the same Instagram ads that businesses publish to engage target audience .

An important note: "Sponsored" tag is only visible for posts published by Instagram Ads tool; Using this feature of Instagram also has a lot of problems in Iran and is mostly impractical due to the dollar tariff.

But what distinguishes these two post models from other posts?

Promotional posts usually include a CTA to invite the target audience to buy or follow a certain page. In fact, Instagram ads usually have a link, a buy button, and a product tag, which makes it easier for users to connect with the brand.

In simple words, Instagram page promotion is one of the most important branding actions on Instagram , which helps you to be seen faster and more, attract customers and increase your sales!

How to advertise on Instagram?

if from Be aware of the importance of Instagram in businesses , you prioritize the use of this platform and ways to increase customers through Instagram. As we mentioned earlier, one of the most important and fastest methods for business growth is advertising. Having said that, it's time to go to the main point; That is, advertising training on Instagram. Below is a comprehensive guide on how to advertise on Instagram.

1. Make your page professional before advertising!

In the first step, imagine that your business is advertised on Instagram by a popular page, a user clicks on it and enters your page. Now, what if your page is messy, empty or unprofessional? The audience enters the page and is probably confused by the sloppiness of the page and leaves immediately!

Creating content on Instagram and having a professional page is one of the first requirements to start advertising on Instagram.

Page Preparation Checklist to Start Advertising

• Professional Profile Photo: Have a clear, brand-relevant and attractive image. A logo or image that represents your brand identity is ideal.
• Instagram bio ( Bio ) Persuasive: A short and effective sentence that shows in a few seconds what you do and why the user should follow you.
• At least 9 valuable posts: When users enter your page, the first thing they see is your posts. If the posts are valuable, interesting and relevant, the probability of following increases. To create such content, having a schedule and Instagram content calendar is a must!
• Highlighted stories: Put important parts of your business (products, frequently asked questions, opinions and customer satisfaction, training, behind the scenes, etc.) in highlighted stories.
• Link in Bio: If you have a website, be sure to include the link to the website, shopping page or other communication channels in the bio.

2. Use one of the advertising methods on Instagram.

To advertise on Instagram, there are 3 main methods, each of which has its advantages and disadvantages. Choosing the right method depends entirely on your goal promotion , budget and type of business . The first method is to use official Instagram ads; But as we mentioned earlier, since this advertising model is not displayed correctly for Iranians and its tariff is in dollars, using it will not be cost-effective for loved ones who are in Iran.

But two other methods...

Influencer Marketing

In this method, you ask famous bloggers and influencers to introduce your product or service to their followers.

Benefits of Influencer Advertising

• Influencers are trusted by the audience, so the advertising effect is very high.
• Advertising is presented in the form of an attractive and persuasive offer, not a dry and direct advertisement.

Challenges of this method

• High cost. The more famous the influencer, the higher the cost of advertising.
• If you don't choose the right influencer, your ad will not be effective.

One important note: If your chosen influencer is not related to your industry, your ad will be ineffective. For example, if Manijeh comes and entrusts the promotion of cosmetics to a blogger active in the field of technology, it is of no use!

How to choose the best influencer for advertising

• • • Check the engagement rate; Only the number of followers is not important!
    • Choose an influencer related to your field of work.
    • Check his previous ad history to see if his ads were effective or not.

Advertising on public pages (highly visited Instagram pages)

This method includes advertising on pages that produce public content such as humor, news, lifestyle or entertainment.

The advantages of this method

• Its cost is lower than influencer advertising.
• allows to be seen by more people.

Challenges of this method

• Your ad will only stay on the page for 24 to 48 hours.
• If you don't choose the right page, you won't get good results.

Key tips for choosing the best public page:

• Check the level of page engagement.
• An ad on a page with too many ads will have less impact.
• Check if the content of the page matches your business or not.

5 golden ways to advertise on Instagram

Advertising on Instagram has various methods and choosing the right one depends on your goal. In the following, we have introduced 5 effective methods of advertising on Instagram that can help increase your followers, engagement and sales.

1. Holding contest, lottery and challenge

One of the best advertising methods to attract followers and increase user engagement is to launch contests and challenges on Instagram. To participate in the contest, users usually have to:

• follow your page.
• Like the contest post.
• Tag some of your friends in the comments.

Why this method?

• increases the interaction of your page.
• Many users follow your page.
• increases the possibility of going viral.

2. Video Advertising

Video is always more attractive than photo! In this method, an advertising video of your product or service is published on a popular page for a certain period of time. In this method, the advertisement is placed as a post on the target page and after the agreed period of time (or reaching the desired number of visits), it is deleted.

Why this method?

• Videos have a higher engagement rate than images.
• Users connect with your brand more easily.
• It is possible to display the product in a realistic and more attractive way.

3. Advertisement in story

If you want to advertise your product, service or site directly, advertisement in story format is one of the best options! In this method, an advertising story including photo, video or a combination of both is placed in the story of a popular page for 24 hours.

Why this method?

• Direct link: Users can directly enter your site or page through the "Swipe Up" option.
• Top views: Stories are usually seen by a higher percentage of followers.
• Cheaper than post ads: Story ads cost less than post ads.

Because users only see a story for a few seconds, the text and design of the story must be very attractive to attract the attention of the audience.

4. Slide post

Why is one photo enough? When you can have multiple photos and videos in one ad? In a slide post, you can put several images or videos in one post so that users can see all the information they need by swiping.

Why this method?

• Great for introducing several different products in one ad!
• Users can see more information about your brand.
• has a higher engagement rate than single image ads.
• In this way, you can use storytelling to advertise on Instagram.

For each slide, have a professional design and attractive text to encourage users to scroll through the post.

5. Advertising on Instagram Live

Instagram Live is one of the most attractive Instagram tools that is usually used by celebrities, influencers and bloggers. In this way, you can pay a fee and ask a famous person to introduce your product or page during the live performance.

Why this method?

• Advertising is done naturally and indirectly.
• Audiences believe that your product has been recommended by a reputable person.
• Live advertising is usually very profitable because users listen to influencers.

How to have successful ads on Instagram?

Advertising on Instagram can be a powerful tool for growing your business, but only if it's done right and targeted! Many businesses spend a lot of money on advertising without a clear plan and strategy, but they don't get results. To avoid wasting your budget and create effective ads, you need to use professional methods. For example:

1. Leave the advertising to a professional.

If you don't have enough time and experience to manage Instagram ads, the best thing is to leave your ads to a professional ads admin.

What does Instagram Ads Admin do?

• Designing advertising strategy based on audience persona
• Choosing the best advertising method (influencer marketing, advertising on public pages, etc.)
• Writing creative advertising text and designing attractive content
• Coordination with influencers or advertising pages Suitable
• Reviewing the performance of advertisements and optimizing them for greater efficiency

Advantages of entrusting advertisements to a professional administrator

• Reducing the possibility of mistakes and wasting advertising budget
• Saving time
• Faster access to results Better
• Manage and optimize ads to increase Return on Investment (ROI)

2. If you want to do ads yourself, get educated!

If you plan to manage Instagram ads yourself, you should learn the basics professionally. Running a successful ad on Instagram isn't just about paying for ads! You need to know how to design an effective ad that really leads to attracting an audience and increasing sales. Getting to know methods like interactive ads can help your campaigns generate more interaction and have a higher engagement rate.

The benefits of teaching advertising on Instagram

• • Reducing costs and preventing waste of advertising budget
  • Increasing knowledge and skills Online advertising
  • Running ads with full control over strategy and costs

3. Leave the ads to a professional advertising agency.

If you have a large business or want to run your ads in a completely professional way and develop your brand, working with an advertising agency can be the best option.

What services do advertising agencies offer?

• design and implementation of professional advertising campaign on Instagram
• formulation of a targeted advertising strategy suitable for your brand personality
• influencer advertising management and cooperation with authentic influencers
• execution of advertisements Sponsorship on the most visited pages
• Production of professional advertising content (video, image, motion graphics and...)
• Analysis and optimization of advertisements to increase efficiency

Benefits of cooperation with an advertising agency

• Access to A team of digital marketing experts. Use the capabilities of Instagram, cooperation with a reputable advertising agency is an ideal option.

  

  Avoid these things in order to advertise on Instagram!

  Some methods not only do not help to attract followers and sales, but can also harm your page:

  • Sending advertisement in Direct without permission: This will annoy users and increase the possibility of your being blocked.
  • Spamming in comments: Placing advertising comments under other people's posts is not only ineffective, but may also result in your page being reported.
  • Buy Fake Follower: Fake Follower has no interaction with your page and only reduces your Engagement Rate.

  Leave advertising on Instagram to the experts!

  Instagram has become one of the most important digital marketing tools with more than a billion active users; So obviously, in today's marketing world, this platform is a powerful platform for increasing brand awareness, customer engagement and sales growth. However, who knows the importance of Instagram and does not use it to grow their business?

  If you still don't have any specific strategy to manage your brand's Instagram page and create content, you can visit Kanon Kanoon Iran Novin advertising agency and take advantage of our digital marketing services. These services include ordering a professional content production calendar, targeted advertising, and social media marketing , which accelerates the growth and success of your brand.

  Last word!

  Instagram is not just a social network, but a suitable platform for your business growth. In this article, with the training of advertising on Instagram, we learned that if you do advertising smartly and with principles, you can multiply your followers, interaction and sales. But the key point is that not all ads work!

  To get results, you need to choose the right method, create attractive content and run your ads in the right place. It doesn't matter if you use a contest, story, video ads or influencers, it's important to have a professional strategy by knowing your audience well.