English or multilingual website SEO tips

To get a free consultation with our experts contact take English site SEO or multilingual site SEO (Multi Language SEO), is a set of processes through which your website will be able to provide content in several different languages.

It is exactly at this point that we should go to English site SEO or Multilingual SEO Go ahead and take steps to get your site seen in search results in other languages ​​as well. In this article, we are going to first examine the question of "What is SEO of an English site" and review its importance and how to implement it; Be with us.

English site SEO services

Getting advice from experts in any field can significantly help you advance your goals. Site SEO is one of the specialized processes that requires knowledge, familiarity with tools and analysis of results.

SEO team Digital marketing agency Iran Novin, with the cooperation of a group of experienced and creative professionals, is ready to provide English website SEO services or multilingual website SEO consulting to our valued customers. To get a free consultation with our experts contact take

Examining the SEO concept of an English or bilingual site

English site SEO or multilingual site SEO (Multi Language SEO), is a set of processes through which your website will be able to provide content in several different languages. This will allow your content to be shown to users who search on Google in specific languages."

In order to better understand this issue, let's examine multilingual site SEO with an example; Suppose you are a trading company in the field of steel export and your site has content only in Farsi.

In this situation, when the target audience searches for your business details in English, Arabic, Russian or Chinese, your site will not be displayed for them; Therefore, you will lose many international customers and, in parallel, a lot of capital!

Read more: Comprehensive education External SEO of the site

The importance of multilingual website SEO

In the previous section to some extent The importance of site SEO We have found out, but in this section, we will briefly review the points that are important in the SEO of multilingual sites:

• Increasing business scope, adding foreign customers, and thus increasing site traffic!
• Get top rankings in search results (SERP). Increasing the audience and, in parallel, site traffic, improves your business credibility for search engines, which makes you appear in the primary search results of your target audience.
• It doesn't matter whether your business needs international customers or not; The fact that you have used different languages ​​to produce content in order to meet the needs of many audiences gives your site and business considerable credit and you can use this credit to improve Brand personality itself or in general Branding take advantage

Read more: Brand definition And all kinds of brands

English or multilingual site SEO training

But how exactly is the SEO of the English site done? What strategies and techniques are there to create one or more languages ​​on the site?

1. Examining the need for bilingual or multilingual SEO

The most important action in the first step is whether your site has or will have an audience from other countries with another language. For this, it is better to use a tool like Google Analytics (G4A) to find the coordinates of your audience and the language they use to search.

Many of your site's audience may be from Arab countries; In this situation, your site will need 2 languages, Persian and Arabic. But after determining the need for multilingual site SEO and finding the desired language or languages, what should be done?

2. English SEO strategy

You probably know that in the world of advertising, not having a strategy is equal to failure!

Now this failure can happen suddenly or gradually. If you plan to implement English or bilingual SEO on your business site, we suggest you start with a written strategy. But what exactly is SEO strategy and what does it include?

"SEO strategy is the process of organizing a site's content in order to increase traffic and improve its ranking in search results." In fact, developing a detailed SEO strategy will give you the opportunity to receive organic traffic from search engines.

• Competitor analysis
• Understanding Google criteria (AT and YMYL) and ways to create authority for the site
• Creating content optimized for search engines
• execution Internal SEO, foreign, technical and local

The mentioned items are the main indicators that are considered for developing the SEO strategy of the English site. But what should be done for multilingual or bilingual SEO?

Read more: Importance Local SEO For businesses

3. Implementation of multilingual site SEO (English site SEO)

Your most interesting and perhaps most difficult work will begin from this point. Implementing English or bilingual site SEO techniques based on the developed strategy will bring you to your ultimate goal of receiving organic traffic and expanding a multinational audience.

In the following sections, we will describe each of these techniques in detail.

Of course, keep in mind that many sites do not need to have languages ​​of different nationalities; Usually, important sites that have users from all over the world produce multilingual content.

1. Choosing the right domain and URL structure

The site domain is the unique address of your business by which users know you. In order to better understand this issue, we will examine an example; Suppose you are looking to buy goods from the ZARA brand in its Turkish branch, and when you want to make sure you are on the site you want, you can check its URL to make sure of this.

In this example, zara.com/tr/en indicates that you are on the site of the Turkish branch of the Zara brand, but the content of the site is displayed to you in English.

In fact, the presence of /tr as an abbreviation of Turkey has guided you to the Turkish representative of this brand. This structure is not the same in all sites and exists in different forms.

For example, the representative of the New Balance brand in Türkiye has implemented its website address with this structure: newbalance.com.tr/ en. In the following section, we will examine common examples of this structure or domain:

• example.com
• com/ir
• com.ir

In fact, the above examples are examples of Sub Domain or Sub Folder that are implemented in the URL structure of the site. If your business also has branches in different countries, you should enter these coordinates on your site's domain and its URL structure.

2. Research target language keywords

Keyword research is one of the most important steps in English SEO or multilingual SEO. What words do your English- or Arabic-speaking audience use when searching?

Can you use translators like Google Translate to fully understand these keywords? The answer is negative; Because translators like the mentioned example will not guide you completely in this step and in some cases they will mislead you; Therefore, it is better for a person who is fluent in the language and principles of keyword research to complete this process.

Another issue is to consider the cultural difference in the wishes of the residents of other countries. Just as some words in our culture are not defined for other nationalities (such as compliments), there are also some phrases or words that we are not aware of.

Therefore SEO In addition to mastering the language, you must also have complete knowledge of the culture of the language in which you research keywords.

The last issue is to complete your view of market research in another country or language. If you intend to sell goods or services in another country, basic and complete keyword research becomes a kind of market research. But if your customers search for your product or service in another language, this is a different issue and less difficult than the previous one.

3. Generate optimized content for each language

After the keyword research phase, it is time to create content in another language. Producing correct, basic and non-repetitive content in the SEO of your English site has a great impact and importance.

In order to better understand this issue, let's imagine the reverse of the story; Suppose a foreign site produces Persian content and uses expressions and terms that we are familiar with. The result?

Communicating and following scientific, educational content or using the product or services of that site. If the media owner's message is incomplete and foreign to our linguistic and biological culture, we will not follow it; Therefore, content production is a very important and vital step in implementation Bilingual website SEO or is considered English.

The next point that we must emphasize again is not to copy the content of other sites; Because if this issue is transmitted to the search engine bot, it will remove the pages that have duplicate or copied content.

4. Technical SEO of the English site

• Define your sitemap for search engine crawlers.

One of the important methods in multilingual site SEO is to determine the sitemap in different languages ​​for crawling robots. If you have not drawn a specific map for each language and only one language (for example, Farsi) has a map, only your Farsi content will be shown in the results for the Farsi-speaking audience.

Therefore, if you plan to add English or several other languages ​​to your site, consider designing a sitemap.

• Use the Hreflang tag

If your identical content is published on the site in one or more languages, Google will consider it duplicate content and block access to it. In order to prevent this from happening, you must use the Hreflang tag.

But for other search engines, such as Bing, this code is not defined and you have to use plugins or other tags.

• Don't forget the internal linking!

This issue is very important. Internal linking prevents crawling bots from hitting your site, which improves your site's credibility.

For this purpose, you can link between the pages of your site by using keywords in different languages ​​and see the improvement of your site's ranking in the results searched by the audience.

Read more: Introducing the best methods Online advertising

Finally: English site SEO, difficult but possible!

Website SEO is one of the most important principles of marketing in today's world; From the point of view that it has the ability to create an online market at the international level. Multilingual site SEO or English site SEO is one of the processes that many brands, holdings and businesses need to communicate with their foreign customers.

In this article, we reviewed the general concept of English site SEO, the strategies necessary to do it, as well as the specialized techniques of multilingual site SEO. To receive advice and services, you can go to Advertising agency Refer to Iran Novin.

We hope that reading this article was useful for you.