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Benefits of internal linking: why and how to implement it?
This approach reduces the value of other pages' links and may be detected by search engines as a spamming technique. To understand the importance of internal linking, imagine your site is like a city.
This approach reduces the value of other pages' links and may be detected by search engines as a spamming technique. To understand the importance of internal linking, imagine your site is like a city.
In this article from New Iranian Educational Magazine , we will examine the principles of internal linking, its importance, correct implementation methods and practical tools to improve the internal linking strategy so that you can improve your site's ranking in search results.
What is internal linking?
Internal link building is one of the most important SEO techniques in which links are created from different pages of a site to other pages of the same site. Unlike external linking, where links from other sites are referred to your site, internal linking is completely under your control and is one of the easiest and most effective ways to improve your site's ranking in search engines.
Why is internal linking important?
To understand the importance of internal linking, imagine your site is like a city. Internal links act as roads that lead visitors and search engines to different parts of the city. If these roads are designed properly, not only will it be easier to move around the city, but lesser-known places will also be easily accessible.
Some concrete examples:
- Product page: Let's say you have an online store and you have created a page for a product called "hiking shoes". If you have an article on your blog titled "How to choose the best hiking shoes?" Yes, by linking to the product page from within the article, you both help the user to directly access the related product and show Google that this page is of great importance.
- Comprehensive Guide: If you have a comprehensive article titled "Complete Laptop Buying Guide" where you cover various points such as choosing a processor, graphics card, and display, you can link each section to separate articles you've already written.
Internal linking training
To properly implement internal linking, you can follow the following steps:
1. Selection of target pages
First you need to determine which pages of your site need to be seen more. These pages can be products, services or articles that are most important to you.
2. Find related contents
Find content that naturally links to your target pages. This communication should seem logical and practical for the user.
3. Create links
- Text links: Create links in the text of your articles. For example, if the word "hiking shoes" is in the text, you can link it to the related product page.
- Appropriate anchor text: Use descriptive anchor texts. Instead of "click here," use phrases like "buy quality hiking boots."
4. Hierarchical structure
Link the most important pages of the site so that they are not lost in the depth of the site structure. These pages should not be more than three clicks away from the main page.
5. Using tools
Free SEO tools such as Google Search Console and Screaming Frog can help you check and optimize your internal link structure. We will explain more about these tools at the end of this article.
Common mistakes in internal linking
Internal linking is one of the important principles in improving the site structure and increasing the ranking in search engine results. However, many websites make mistakes when implementing this technique correctly, which can have a negative impact on SEO performance. Here are some common mistakes in internal linking:
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Indiscriminate linking to a specific page
Focusing too much on linking to a specific page (such as the home page) or sales pages) can result in incorrect distribution of page credit. This approach reduces the value of other pages' links and may be detected by search engines as a spamming technique.
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Use of repeated anchor texts
Anchor text should be varied and related to the content of the destination page. Constant use of repetitive anchor text such as "click here" or "read more" can send unnatural signals to search engines and have a negative impact on SEO.
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Ignoring pages without internal links (Orphan Pages)
Orphan pages are pages that have no links from other parts of the site. These pages are hard to find by users and search engines and are practically ignored in the site structure. Checking and linking to these pages is necessary to improve the internal structure of the site.
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Linking to unrelated pages
Linking to pages unrelated to the content of the home page is not only useless to users, but can also confuse search engines. This may reduce users' trust and harm the site's user experience.
Useful tools for internal linking
Internal linking is one of the key principles in improving SEO and website user experience. By using professional and practical tools, you can optimize the internal linking structure and connect the pages correctly. In the following, we will introduce three important tools for building internal links:
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Google Search Console
Google Search Console is one of the free and powerful tools for managing and checking internal website links. With this tool you can:
- identify internal links on your site.
- Find potential problems like broken links or index errors.
- Identify pages that need internal linking improvement.
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Screaming Frog
This professional tool allows you to check the internal linking structure of your website in detail. Some of its uses include:
- Analysis of all internal links on website pages.
- Identify pages without internal links (Orphan Pages) to improve their linking.
- Graphical view of linking structure for better understanding of content flow.
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Ahrefs
Ahrefs is one of the most comprehensive tools for link analysis, especially in internal linking. This tool will help you:
- Identify the key and important pages of your website.
- Optimize internal linking strategy by prioritizing targeted pages.
- Analyze competitors' internal links and get inspired to improve your performance.
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Final Word
Internal linking is one of the key tools in the SEO toolkit. By creating a structured strategy and wisely using internal links, you can improve your website's user experience and increase your chances of achieving better rankings in search results. Remember that internal linking is not only for search engines, but its main goal is to provide more value to users.
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