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Examples of Iranian and foreign creative promotional teasers
This approach has led to the creation of many creative advertising teasers in the world, which, in addition to being well-made, are also entertaining and attractive.
This approach has led to the creation of many creative advertising teasers in the world, which, in addition to being well-made, are also entertaining and attractive.
This approach has led to the creation of many creative advertising teasers in the world, which, in addition to being well-made, are also entertaining and attractive. In this article, we share 10 creative foreign and Iranian advertising teasers with you.
First, let's see what makes creative promotional teasers different. If you are not interested in this discussion, you can go straight to sample promotional teasers.
What is a promotional teaser?
advertising teaser is a type of short video that is made in order to attract the attention of the audience and create curiosity about a product, service or event and is published on various channels such as TV, YouTube, cameras and social networks.
This type of advertising is usually short and targeted, and its main goal is to make a quick and strong impact on the audience.
What is a creative promotional teaser?
Creative promotional teaser refers to a promotional video that, in addition to the basic features of a promotional teaser, draws the attention of the audience in a unique way using innovative ideas and techniques.
In creative teasers, creativity plays a key role in design and execution, helping the brand or product stand out from the crowd of similar ads and make a deeper impact on the audience.
Why is it important to use creative promotional teasers?
The fact is that people's eyes and ears are filled with advertising; The reason for this is their incessant bombardment with all kinds of advertisements; From environmental ads in the street to banner ads that appear on websites, TV ads and pre-roll YouTube and app ads, which has its own place. A study shows that the average person sees 6,000 to 10,000 ads per day. ( Source )
This statistic is scary and may discourage anyone from advertising. But don't worry, the only way to succeed in advertising is to follow the "Purple Bull" strategy; That is, publish a promotional teaser that differentiates you from others. In the following, we review some other reasons for the importance of creating creative advertising teasers.
1. Attracting more attention
Creative promotional teasers quickly attract the audience's attention using innovative ideas and unique scenarios. In today's world, where more advertisements are made and distributed every day than yesterday, attracting the attention of the audience is of great importance. Creativity can make an ad stand out from a crowd of similar messages and ads.
2. Increasing brand recall
Creative teasers usually remain in the audience's mind due to their attractive and different design. This helps the brand to stay in the audience's mind and the audience remembers the brand or product. As a result, the probability that the audience will buy or recommend the brand increases.
3. Creating an emotional connection
Creativity in making teasers can affect the emotions of the audience. Creative storytelling, humor or emotional scenes can establish a deep and meaningful connection with the audience. This type of emotional connection can create loyalty to the brand and strengthen the connection between the brand and the audience.
4. Encouragement to action
Creative advertising teasers can effectively encourage the audience to take a specific action; Such as buying a product, visiting a website or participating in an event. Attractive design and effective messages can encourage the audience to take the desired action.
5. Differentiation from competitors
Using creative teasers can differentiate the brand from competitors. In competitive markets, creativity and innovation in advertising can help the brand to be known as a leader and innovator and find a special value in the mind of the audience.
6. Increasing interaction and sharing
Creative and attractive teasers usually increase audience interaction with the brand. Audiences may share or talk about these teasers on social media, resulting in greater visibility and increasing brand awareness in the community.
What is the feature of Creative Advertising Teaser?
The best creative promotional teasers usually have several characteristics in common. Generally, this idea is the result of creative thinking and looking at the subject from a new angle. This work is done in a advertising agency by holding brainstorming and ideation sessions so that creative people can use their maximum intellectual capacity.
We will briefly mention these features below.
1. Innovative idea generation
Creative teasers have new and unusual ideas that attract the attention of the audience.
2. Unique visual design
Using attractive and different visual design, including vivid colors, special animations and new visual techniques that make the teaser more memorable.
3. Creative Storytelling
Telling short and impactful stories in a creative way that indirectly conveys the advertising message. These stories should be designed in such a way that they remain in the mind of the audience.
4. Using unusual techniques
Applying new and unusual techniques in teasers, such as special visual effects and special music that have a greater impact on the audience.
5. Creating a memorable experience
Creating an attractive and distinctive experience for the audience that can include amazing moments, creative or emotional humor and make the teaser stay in the audience's mind.
Sample of foreign creative advertising teaser
One of the ways to find ideas for making creative promotional teasers is to see successful examples. Seeing these examples will teach you to look at your ad message from a new angle and choose creative scenarios for how to display it.
1. Samsung advertising teaser
Samsung ad produced by creative agency Dorian & Daniel made is a prime example of the impact of storytelling. In this ad, a spider not dissimilar to Rutile falls in love with a Samsung Galaxy 22S Ultra phone. The reason for this love is nothing but the similarities he sees between himself and this phone.
This similarity highlights Samsung's advanced camera technology in a driving manner. In this advertisement, the competitive advantages of the brand are depicted with the help of an attractive narrative.
2. Volvo advertising teaser
This ad is an outstanding example of the industrial advertisement published in 2013. In this video, action movie actor Jean-Claude Van Damme (the same Arnold as our Iranians) performs a 180 degree move on the mirrors of two moving Volvo trucks.
The promotional teaser music and the short sentences that the actor says as narration combined with the images all together emphasize the stability, accuracy and high quality of Volvo trucks.
3. Ikea advertising teaser
This ad, directed by Spike Jonze, the famous Hollywood director and creator of the movie "Being John Malkovich", has won the Grand Prize of the Cannes International Advertising Festival.
The story of the advertisement begins suddenly on a dark and stormy night. We see a woman taking an old reading lamp from the table and placing it on the sidewalk. The sad music also creates a special atmosphere for the audience to feel sad for the fate of the reading lamp; But that's not all!
After the new light replaces the old one left in the rain, the tone of the ad changes completely. A man enters the screen and scolds the viewer. He tells the audience that it's silly to feel bad about the old reading light and that the new reading light is so much better!
This creative promotional teaser has been very successful because of the wonderful direction and the narrative twist of the story. Also, according to the psychology of the modern audience that wants more prosperity and to get a new world, it has been able to implement an extremely intelligent scenario.
4. Coca-Cola advertisement teaser
This video is one of the best animated commercials in the world. In this advertisement, Coca-Cola congratulates the Chinese New Year and unveils its soft drinks with special packaging for these days. In making this animation, this brand has not only paid attention to the details and traditions of Chinese families, but also narrates its message through an ancient story of Chinese culture; This point beyond the construction technique is exactly what made the Coca-Cola teaser ad so successful.
5. Heinz sauce promotional teaser
In the last one or two years, artificial intelligence has become one of the hottest topics in the marketing world. has been Tomato ketchup brand also used this opportunity to create and release a bold ad titled "HEINZ AI". In this ad, using artificial intelligence to convert text into photos, it is proven that even for robots, the most well-known ketchup sauce is none other than the Heinz brand with that famous packaging.
example of Iranian creative advertising teaser
You must have enjoyed watching creative advertising teasers like us. Now it's time to see some examples of Iranian teasers.
6. Promotional teaser of hero cockroach liquid
7. Cheetoz promotional teaser
8. Ezeki advertising teaser
9. Digikala advertising teaser
10. Baslam promotional teaser
How to make a creative advertising teaser?
To make a creative promotional teaser, you must know the product, the market and the audience well. Paying attention to these elements allows you to convey the advertising message to the audience in the best possible way. In addition, the use of acting, filming and directing techniques are effective in making teasers.
We at New Iran Center having creative think rooms, experts in this field and world-class equipment, have a brilliant history in making creative promotional teasers. These creative teasers have been published in various advertising channels such as television, social media and websites, and as a result of them, we have increased sales, brand awareness and improved the positions of businesses in the market.
You can also trust us to make a creative advertising teaser and to get free advice from the think tank and unit order an advertising teaser New Iran Center contact us .
Final word; Creativity is the most important way of branding. These problems can make the survival of the brand face challenges, but there are many ways to get rid of these challenges. Advertising is one of these ways to solve the problems of brands.
The more creative these ads are, the more effective they will be and the more likely they are to solve brand problems.
Therefore, in this article from Kanoon Kanoon Iran Novin magazine, we talked to you about creative promotional teasers and reviewed 10 creative examples. If this article was useful for you, be sure to share it with your friends and write your comments for us.
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