
Fashion & Apparel
Pama
Nearly a century after our first pair of shoes, Pama built industrial-scale footwear for Iranian taste with world-class quality—and grew into a celebrated exporter.
Partner departments
Nearly a century has passed since we brought our first pair of shoes to market. Thirty years on, in 1337 solar (1958–59), customer trust let us move into industrial mass production. Importing the world’s most advanced machinery and technology, we set out to make footwear that matches Iranian taste with global quality. From 1372 (1993–94) we made export growth a core strategy—shipping to more than 20 countries and earning honors such as six years as National Exemplary Exporter, three as National Exemplary Industrialist, and one as Top National Exporter. In 1395 (2016–17) we received the Amin al-Zarb medal, first awarded to pioneering entrepreneurs for lasting job creation. In 1396 we launched the Pama online store for anytime, anywhere shopping with home delivery; in 1397 we opened our first retail store and have kept expanding the network. We owe today’s standing to suppliers, customers, and every colleague who has stood with us.
Case studies
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