Experiential Media (BTL)

Below-the-line (BTL) experiential media lets brands interact directly, face to face, with audiences—creating memorable experiences and deeper relationships at points of sale and across the city.

With more than 3,000 trained professionals nationwide, specialist knowledge and equipment, and a wide network, this department’s advertising experts are ready to deliver business messages in many ways. Strategies sit within trade marketing and direct sales marketing frameworks that create principled, standard value for brands.

Planning and running hundreds of results-driven projects has given Kanoon Iran Novin’s advertising agency experiential team a unique edge. The team understands the varied social and economic behavior of different city and regional audiences—and chooses the right approach, method, and language for each.

Point-of-sale materials (POSM):

Advertising at the point of sale—where consumers make final decisions—is highly effective and strategically important.

Services here cover specialized design through manufacture, installation, and execution of all promotional items.

Broad market presence and exclusive service to dozens of brands in this specialty have built knowledge and experience that deliver quality and agility—plus cost efficiency through in-house production with no outsourcing.

The BTL unit was launched in 2010 by Kanoon Iran Novin’s CEO, Maryam Shafiei.