What is video SEO? Video optimization training on the site

video seo? video optimization training on the site: The use of video content has the following benefits for the website: SEO algorithms are updated and changed very quickly, and to get to know the best ways of website video SEO, you must use reliable and approved sources.

By optimizing videos on your site, you can display them in the main search results, video and images.

What is the importance of video SEO?

video marketing has become more popular with businesses than ever before. Websites have not neglected the growing trend of video marketing and are placing video content on many of their pages. The use of video content has the following benefits for the website:

• Attracting more visitors due to the high popularity of video over other content forms
• Increasing visits in Google image and video search results
• Improving site ranking due to Google's special attention to video content
• Increasing sales and Conversion rates

The most important video SEO tips and solutions

SEO algorithms are updated and changed very quickly, and to get to know the best ways of website video SEO, you must use reliable and approved sources. In the following, we will explain 10 key points from Google Search Central to optimize the video and achieve the highest views:

1. Make sure that your videos can be indexed

Do not forget that for a video to be seen, you need to index that website page and optimize the video. So only page indexing or only video SEO is not enough for video content to be seen and you need both together.

2. Use supported video files

Google supports the following table video files:

Table of video files supported by Google

3. Use stable URLs

Some CDNs (Content Delivery Network) use URLs that expire quickly. If the URL of your video content changes rapidly, Google may not be able to index it successfully.

By keeping the URL of your video content constant, you help Google's bots verify on each crawl and processing that the content is still available and worth watching. In this way, you maintain the chance of being ranked high in the Google search results.

If you are concerned about access by hackers or spammers, you can verify Googlebot before displaying the stable version of URLs. In this situation, for example, you define that the contentUrl attribute is presented to trusted clients such as Googlebot, and other clients who access the page do not see that part.

4. Create a dedicated watch page for each video

In order to be able to display your video on the main page of search results (SERP), video mood (Video Mood), key moment (Key Moment), Live Badge, etc., you need to create a dedicated watch page for each video.

• Watch Page ( Watch Page )

includes a video landing page, a page for playing an episode of a TV series (such as television), a news video watch page, a sports games summary page Event clips and...

• Unwatched pages 360, a movie review page with its trailer and a category page that lists several videos at the same time, such as page of Kanoon Iran Novin Projects .

  

  5. Index all versions of the video

  If you upload your original video to media such as YouTube, Vimo, Facebook, etc. and republish it on your website, you can Observing certain points, optimize the video in both mediums. For this, you need to meet the video indexing criteria on both pages.

  • Add Structured Data (Structured Data) to the video page, such as title, video duration, etc.
  • Include video pages in Sitemap so that Google bots can find the content more easily.
  • Make sure the host media (YouTube, Vimo, Facebook, etc.) allows Google to access the original file.
    This access helps improve video optimization.

  6. Use a high quality cover

  Another way of video SEO is to use a high-quality video cover thumbnail. If you allow Google bots to check (fetch) video files, they can automatically choose appropriate thumbnails for videos.

  Video thumbnail specifications
  Format	BMP, GIF, JPEG, PNG, WebP, and SVG
  Size	Minimum 30*60 pixels, preferably larger
  Location	Accessible in URL, Googlebot, Google Images and robots.txt
  Quality	minimum 80% Thumbnail pixels should have an alpha value (transparency) greater than 250.

  7. Write coherent and unique structure

  to increase the effectiveness of coherent structures. and use unique and put special information such as title and unique meta description. You can upload the video to the watch page and put additional information such as a news article or product detail page on the non-watch page.

  8. Activate specific video features

  There are many features to help optimize the website video, in the following we will introduce 3 of the best features:

  Video previews feature

  In this feature, Google can select a few seconds of the video as a preview and show it to users. This will help internet users understand your internet content better.

  For this, it is enough to give Google access to Fetch and set the maximum time of video previews using the max-video-preview robots meta tag.

  Key moment feature

  In the key moment feature, special moments of the video can be shown to users without any effort. These specific video positions can be prioritized by YouTube's structure or description.

  Live Badge feature

  For live videos, you can use BroadcastEvent to display a red "LIVE" badge next to the video.

  9. Check with Google tools

  They usually use the Search Console tool to check, troubleshoot and fix website optimization problems. But the following Google tools also help in monitoring and improving video SEO:

  • Video indexing report: With the help of this tool, you can see which of the watch pages are indexed. You can also see why other videos are not indexed.
  • Video rich result report : With this tool, you can check and fix VideoObject structure problems.
  • Performance report : Videos search appearance filter helps to check the performance of website videos in Google search.

  10. Help Google bots to index content

  For video content to be indexed, it is better to use the following techniques so that Google bots can find video content and crawl it:

  • HTML:

  If you choose HTML to publish video, the following method is suitable for uploading:

  <video>, <embed>, <iframe> or <object>

  • Fragment ( Fragment ):

  Do not use fragment to download video because Google search does not support its URLs.

  • JavaScript ( JavaScript ):

  If you use JavaScript, make sure that the final video must be displayed in HTML.

  • Media API :

  If you use the Media API (tool for uploading and managing videos on the website), make sure that the video is displayed correctly in HTML. With this, even if the Media API itself has a problem, Google bots can still find it and crawl it to show up in search results.

  

  How to increase the chance of your website video being seen?

  Only video uploading and SEO is not enough to get high video views. In the following, we will introduce 2 golden solutions to increase website video visits:

  1. Do not limit yourself to the audience

  The most common way for a video to be played is by tapping or clicking the user. But for various reasons, site users may not take action to view the video. In such a situation, it is better to put the video in autoplay mode. For this, you have the following 3 solutions:

  Preload the videos (Preload the videos)

  In this mode, you can determine the amount of video playback.

  :HTML

  <“video preload=”auto>

  <“source src=”video.mp4” type=”video/mp4>

  </video>

  Lazy Loading

  In this method, there is no need for users to click on the video. Just by scrolling the website page, the video will be displayed on the screen. For this you can use "IntersectionObserver API" or "loading=lazy". You may need JavaScript to work with these two tools.

  : JavaScript

  ;const video = document.querySelector('video')

  }<= const observer = new IntersectionObserver((entries)

  }<= entries.forEach(entry

  } if (entry.isIntersecting)

  ;” video.src = “video.mp4

  observer.disconnect(); // Stop observing after loading

  {

  ;({

  ;

  ;observer.observe(video)

  Autoplay In this method, as the name suggests, the video will be played as soon as the website page is loaded. Although this solution will increase the number of video visits, it may annoy the users of the site.

  <video autoplay>

  <source src=”video/mp4″> 2. Use the right metadata

  Another way to optimize your video is to use the right metadata about the video.Structured data, video sitemaps and OGP (Open Graph) protocol help Google to crawl your video content more easily

  The best SEO method

  Optimization and SEO principles are changing day by day and following the latest and most up-to-date video SEO methods guarantees success and achieving the best ranking in Google search results

  Digital Marketing Agency Kanoon Iran Novin Years of brilliant history in the field of SEO and content optimization provide you with the best Google search results. Iran Navin advertising company is always known as a partner of big Iranian brands.

  In 2024, video content has become one of the most powerful tools for attracting audiences and increasing conversion rates which not only increases organic traffic They should not only exist, but also have a direct and positive impact on the user experience and the performance of your site. Remember that video optimization is just one step on the path to success; continuous analysis and improvement will also be essential for achieving lasting results.