What is Local SEO: Everything You Need to Know About Local SEO

local seo: " Local SEO or Local SEO is a sub-field of SEO that represents physical businesses in a neighborhood. Local SEO can show users the nearest business and save their time.

Local SEO can show users the nearest business and save their time. In this article fromIran Navin Magazine, we will examine the meaning and concept of local SEO and its important secrets.

What is local SEO?

Earlier in the article "What is SEO" we have said about the necessity of SEO. Simply put, SEO is the process of site optimization; so that it can be displayed in search results for users.

"Local SEOorLocal SEOis a sub-field of SEO that represents physical businesses in a neighborhood."

To better understand this issue, we need to examine local businesses, those who search for these businesses in search engines, and the results obtained from this search.

• Local businesses

Imagine a specific area. For example, Chitgar area of ​​Tehran. Many businesses are working in this area.

For example, a restaurant, language school, fitness club, doctor's clinic, etc., located in a certain area, is called a local business.

• local users

Many people live or work in our example area, Chitgar, Tehran, or commute there for any reason. These users prefer to go to a nearby restaurant to buy from a restaurant.

For this reason, when they search in the Google search engine: restaurant, they include the word Chitgar to find the best and closest place.

• local search results

Finally, based on the word that the local user searched in the search engine, results are displayed. The main factor considered in local search for ranking is "distance", which is different from organic and normal SEO metrics.

For example, if you search the title "Digital Marketing Agency in Amaniyeh" in the Google search engine, the following photo will be displayed for you, and if you write Pasdaran Quarter instead of Amaniyeh, another result will be displayed.

What are the benefits of local SEO

Local users are not looking to search entertainment topics or get general information. Local usersare potential customersand attracting them to local business is much simpler and faster; This is the reason why SEO and its types are considered as one of the important foundations of digital marketing strategy. 143

Dos and Don'ts of Local SEO

Now that he is familiar with the benefits and importance of local SEO, he remembered the time to learn its techniques. With these techniques, you can get the best rank on local SEO keywords and increase your site traffic.

1. Registration in online maps

The first step to use local SEO is to register the business location inGoogle Local Pack. Pay attention to the image we had from the search "Digital Marketing Agency in Amaniyeh".

The results that are displayed below or next to the map are called "Local Pack" (Local Pack), which is usually placed above the organic results and for local searches.

Although Google Map has a very high number of visitors, we recommend that you do not limit yourself to it and register your local business in other online maps such as Nishan, Balad, etc., so that users' access to your business increases, or at least their minds get used to seeing your business name and soon it becomes amarketing lead

2. Using local ischemia

local schemaare codes and signs that Google can use to better analyze the topic, site pages and content details.

With the help of this plugin, you can show information such as location, phone number, working days and hours, etc. to Google.

Of course, working with schema codes is not an easy task and requires special technical knowledge; For this reason, many businesses prefer to leave this work to the experts ofdigital marketing agency.

3. Focusing on user comments

The number and quality of user reviews also have a great impact on the ranking of the site in local searches. In general, the opinions of previous users attract much more attention than the explanations on the site.

Although SEO plays an important role incontent strategy, but users' opinions are even more important than site content in gaining the trust of Google and users.

Responding to users' comments, not deleting negative comments, responding and creating interaction in comments and sharing the Google Map link on social networks, helps a lot to improve business.

4. Optimization of website pages

Another important measure for local SEO is to followinternal SEO techniqueswith local keywords. The more the headlines, metadescriptions and content of the site are optimized for local searches,the higher the site's organic click rate!

In addition to the above, the internal anchor text and appropriate ALT of the photo are also important.Do not forget that the content must be accurate and unmistakable. Wrong spelling, wrong contact number or address can cause Google to doubt the accuracy of the information.

If Google cannot determine the accuracy of the information, it may not show your business in local search results.

5. Local content production

It is true that public content attracts many audiences, but producing local content has a very key and important role and can even have very good results; Because as we said before, local searchers are potential customers!

Final speech

have been using local SEO for years as a practical and appropriate solution to increase user attention and sales. Although local SEO has an independent criterion and result, paying attention to it along withexternal and internal SEOcan cause a significant improvement of local business.

Since real customers search for local terms, they are much more likely to use a local business than a non-local user. Using the services and advice ofadvertising centerIran Navinlocal SEOorlocal SEOis like a quick investment that can bring high financial and credit for the business in the shortest time.