What are long keywords and what are their uses?

long keywords and what are their uses: The second is a long keyword that a smaller portion of users search for; But the chances of ranking on this keyword are higher.

We know that one of the most important and practical measures that can be introduced Brand identity What it did to customers and audiences is to improve the website's SEO. Better SEO means that the website can rank higher in Google search results "SERP" for the most searched keywords and attract more traffic.

Although achieving this goal seems to be a simple task on the surface, if you pay attention to the intense competition that exists on different keywords, you will realize that not only reaching the top ranks of Google search is not an easy task, but in some cases it is also impossible.

So what is the solution?

It is in such a situation that SEO Instead of using a main keyword, it goes for longer keywords or "long tail keywords". In the following, we will learn more about the concept of long keywords.

What are long tail keywords?

Pay attention to the two terms "digital marketing" and "best digital marketing method for small business".

The first is a short keyword that is more general and includes a large part of Internet users with different needs. The second is a long keyword that a smaller portion of users search for; But the chances of ranking on this keyword are higher. On the other hand, a user who searches for his needs with such precision and detail will probably become a customer and lead more easily.

Why is long tail keyword important for SEO?

Usually, long keywords have more than 3 words and instead of focusing on a general and comprehensive word, it follows a specific and more specific goal. Don't forget that long keywords have a much lower search volume than short keywords, but because they are searched more precisely and targeted, they are much more likely to lead a potential customer to your business.

To better understand the difference between long keywords and short keywords (main keywords), pay attention to the image below:

In the past, experts mostly tried to rank on short and search keywords. These words have a high search volume. In the image below, they are displayed under the name "Head Keyword".

But today, experience has proven that in order to reach the top rank on the Google results page, you should pay more attention to specialized and longer words. You can see the result of searching for long words in the "Long Tail Keyword" dinosaur tail.

What is the importance of using long keywords?

According to the explanations we have given so far, the importance of long-tail keywords can be summarized in the following 3 cases:

1. Internet users use long keywords for detailed searches.
2. The longer the searched keyword, the more targeted the user and the more likely the business is to convert him or her into a customer Lead generation is more
3. Getting a good rank on long keywords is more and as a result the chances of the business being seen also increase.

So that's why when you search for a specific keyword on the Internet, Google search engines will offer you a list of longer keywords. This will help you get more accurate results and increase your satisfaction with Google services. On the other hand, for businesses, the distance between "awareness" and "buying" in the sales funnel decreases.

Why should we use Long Tail SEO?

Many internet businesses are looking to reach the top ranks of Google in order to achieve success and better advertise their business to customers and audiences. But with the fierce competition in short keywords, this is nearly impossible. Unless in editing Content strategy and SEO use long keywords.

Although long tail keywords have a lower search volume than short keywords and are searched less often, they are accurate and bring a high conversion rate for business. On the other hand, Long Tail Keord, for Google Ads ads are also very important. The cost of Google AdWords advertising is measured by the competition it has with other keywords. Since long tail keywords have low competition, they help to run Google Ads advertising campaign with low cost and high efficiency.

Free tools to find long tail keywords

There are many free SEO tools that can be used to find long-tail keywords and examine a website's SEO strengths and weaknesses. The first step in finding long-tail keywords is to put yourself in the place of the user and reader of the site and try to ask the need and question from his point of view.

In the next step, you can use the free tools that we introduce below:

1. Get help from the Google search engine

We explained a little above that by searching for only one keyword, Google search engines suggest a long list of related keywords. Google's autocomplete feature is one of the best tools for finding long tail keywords and provides you with the most searched words.

In addition, you can go to the "related searches" section in Google search results and use other related keywords that are suggested to you. In the picture below, you can see the suggested words related to the keyword "digital marketing".

. Use advanced Google tools

Advanced Google tools such as;

• Google Search Console
• Google Analytics
• Google AdWords
• Google Trends

These tools can display the most competitive short and long Google keywords and give good ideas to experts SEO And give the authors a website

3. Go for conversation oriented websites

Some websites, such as "Ni-Ni Site" have discussion-oriented forums. By reading the conversations and questions asked in these forums, you can get to know a large part of people's needs and concerns. Users usually raise their problems and doubts on various topics in these forums and online discussion forums, and you can choose the most suitable ones as long keywords for your site.

What is SEO optimization for long-tail keywords?

After finding the right long tail keywords, it's time to sort them and start creating content. First, make sure that the selected keywords match your goal of introduction brand And its products or services are consistent and can respond to all the user's needs correctly.

In the next step, it is time to produce content based on Basics of copywriting arrives:

1. Create diverse and attractive titles and headings

Use a variety of titles, headings, phrases and combinations. This will help with better website SEO and allow you to use more long tail keywords.

2. Use keywords for all parts of the website

Pay attention when uploading content, you can use long keywords in different elements such as heading tags, ALT photos and other sections.

3. Build a variety of internal links

When linking internally to a page with long keywords, do not use the same and repeated phrases. Long-tail keywords have a great chance for diversification and you can use different phrases in your internal linking.

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One of the best things to do to introduce a business to customers and audiences and turn them into potential customers is website optimization and SEO, and many businesses have made reaching the top results of Google search the main goal of their business in advertising. If you are also looking to achieve this goal, it is better to contact SEO experts right now Digital marketing agency Get in touch with Iran Novin.

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long keywords; Shortcut to reach the top ranks of Google

In this article, we defined the concept of long keyword, examined its importance and provided solutions to find and use them. These days, when most businesses are going online, having a basic SEO website can greatly increase the credibility and chances of selling the business. So you can also use the services and advice of SEO experts to use long keywords for website SEO and take a shortcut to reach the top ranks of Google.