Getting to know free SEO tools

The tools we will introduce below work in both free and paid versions. Although their paid version has more comprehensive and complete features, you can easily use their free version and solve many of your website's SEO needs.

Why should we use SEO site analysis tools?

SEO and site optimization will help you to rank better in Google search results and be in the top positions of SERP. In this way, internet users will come across your site with a simple search and get to know your brand's products or services.

An up-to-date site that is well SEO-friendly will increase lead acquisition , increase sales and increase brand awareness index and will greatly help develop the brand and increase its credibility.

The tools we will introduce below work in both free and paid versions. Although their paid version has more comprehensive and complete features, you can easily use their free version and solve many of your website's SEO needs.

What are the free SEO tools?

The tools that we will introduce below have a lot of access and efficiency, and a full review of each of them requires longer explanations; For this reason, we will mention only a few of the most basic uses of each one:

1. Google Search Console (Google Search Console)

Unfortunately, SEO experts and many webmasters do not use Google Search Console, but it is one of the best free SEO tools for checking website statistics and information. The search console dashboard ( Google Search Console ) can provide the following information:

• Collection and average click rate
• Average website position in Google search results
• User search analysis
• Status of internal links
• Status Links given to the site, etc.

In the search results section (Search Result), which is one of the most used sections of the search console, you can check each "phrase, page, country and device" with which users entered the site, as well as the amount of visits and clicks of the website separately.

You know that external links to the site have a special effect on the ranking of search engines, and Google Search Console is one of the best tools to track the links that have been given to the site.

2. Google Analytics (Google Analytics)

Site users are potential customers who by observing their needs and desires you can easily turn them into brand customers; So one of the best lead nurturing ways , using the free Google Analytics tool ( Google Analytics ) which can provide you with valuable information about the behavior of the audience:

• Real-time review

In the real-time review section, you can get real-time information on user performance such as how to log in, number of pages viewed, active pages, location Check the current users on the site and so on.

• Audience

Another use of Google Analytics is providing information about audience, visitors and characteristics such as gender, interests, time spent on the site, bounce rate, etc.

• How to attract

Every user enters the site in different ways. In the acquisition section, you can also check the incoming traffic of users and the method of attracting each of them to the site.

• Audience behavior

Examining the behavior of users also helps a lot in formulating and modifying types of advertising strategies on the site. The Behavior section of Google Analytics shows exactly what pages visitors visited and what they did when they entered the site.

• conversion rate

measuring the success of any brand in lead nurturing and one of the best tools for conversion rate optimization is the (Conversions) section of the site. In this section, you can check how many site users have become customers.

3. Looker Studio

Google Looker Studio " Google Looker Studio ", a complete and professional studio for monitoring SEO status It is a website that can analyze and provide all kinds of key and important data at once by connecting to multiple data sources. Of course, in the past this tool was called "Google Data Studio". In the following, we will introduce some important features of this free SEO tool:

• is connected to multiple key data sources such as Google Analytics, Google Ads, Google Sheets, Big Query and even YouTube and can provide comprehensive and complete reports.
• provides interactive and sharable data reports and it is also possible to filter, personalize, change dashboards and format reports based on taste and branding business needs.
• Also, all the data are prepared and presented in the form of clear and expressive charts in the form of linear, bar, circular, thermal, dynamic, etc.

4. Google Keyword Planner (Google Keyword Planner)

internal SEO , foreign SEO or Local SEO Be it, the most important factor for website SEO growth is the keyword. With the help of Google Keyword Planner ( Google Keyword Planner ) you can get the following information:

• Average keyword searches per month
• Word competition in Google search results
• The trend and how to search for a word in a specific time period
• Keywords related to the word Searched
• Number of monthly searches for desired keywords

To work with this free SEO tool, just log in to your account and enter a list of desired keywords to check on the site and click on the "Get Ideas" button. Most of this site's access is free for users, but you can pay a subscription fee to have more access.

5. Google Page Speed (Google Page Speed)

Until a few years ago, site speed was not considered among Google's criteria, but nowadays not only site loading speed is important, but this index has a direct and important impact on Website ranking in search engine results.

With the help of Google Page Speed ​​Insights ( Google Page Speed ​​Insights ), you can check the loading speed of pages in desktop and mobile versions. The maximum loading speed of a website is between 1 and 3 seconds in standard mode.

If the page loading speed takes more than 5 seconds, it will annoy the user and may leave the site. With the help of this free SEO tool, you can easily view and check the site's ranking in loading speed.

For this, just enter the website address; The closer the site score is to 100, the better. The Google Page Speed ​​tool also provides recommendations for improving site speed. The important point in using this tool is to simultaneously check the loading speed of the site in the mobile and desktop versions.

6. Google Light House (Google Light House)

This tool checks and evaluates the performance of the site or page from 5 aspects:

• performance ( Performance ): Checking the loading speed and loading process on the site.
• Better Experience ( Best Practices ): review tips that improve user experience, improve website performance and SEO.
• Accessibility Accessibility
• SEO ( SEO ): Provides a complete checklist of principles Basic and needs of each site.
• Leading Web App ( PWA ): Report on web app speed, performance, installation and optimization.

to use Google light house You have 2 ways:

The first way is to use Chrome browser. Just right click on the site page and select "Inspect" option. In the last "Tab" tab, you can determine and receive the type of report and desired device.

In the second case, you can use the Chrome browser or install the Google light house extension on the browser.

7. Google Mobile Friendly Test

Adaptability or "Responsiveness" of the website means its flexibility and easy access with different types of devices. This type of design ensures that the content, images and site components are optimally displayed on different devices and contributes to a better user experience.

Google has officially announced that websites that are not responsive are less likely to achieve high rankings in Google search results (SERP).

In the free SEO tool "Google Mobile Friendly Test" you can index the mobile version of the website and make sure it is friendly.

8. Ahrefs website

Undoubtedly, one of the most powerful SEO and content marketing tools is the Ahrefs website, with the help of which you can Analyzed and optimized SEO strategies. The most important advantages of this tool include:

• Backlink Analysis
• Keyword Research
• Competitor Analysis
• Content Review
• Technical SEO Analysis
• Ranking Monitoring Website keywords

In fact, the most important advantages of this website can be considered to have various tools and provide important and key data. This free SEO tool is one of the largest link and keyword databases that analyzes website content and SEO with the help of various tools.

9. Rank Math tool

Rank Math tool is a free and very powerful SEO plugin for WordPress sites that helps to improve site ranking in Google and other search engines with its many tools and plugins.

In general, the features of this tool can be summarized as follows:

• Checks the SEO status of the website and offers suggestions to improve the pages.
• Automatically generate XML Sitemap and help Google search engines better.
• supports the title, description, images, preview, etc. of social network posts so that the appearance and way of displaying website content on social networks is attractive and interesting.
• Also, by connecting to the search console tool, it prepares and provides useful and important reports and information about the amount of search and website performance.

10. Keyword Tools (Keywordtool)

Until a few years ago, Keywordtool was considered one of the free SEO tools, but now it is only for people who have used Google ads. It is free and other users must get the Pro version.

In general, you can use Keywordtool to check the words that users are searching for about your business. In the pro version, extensive and important information and statistics are provided to users.

Other benefits of this tool include:

• Keyword research
• Keyword suggestion
• Competitive analysis
• Support for different languages and locations from any geography and language
• Reporting and chart
• website SEO analysis

11. Screaming Frog Tool (Screaming Frog)

More information and Check different parts of the site, you have more chances to improve and improve the position of the site in Google search results.

Free tool Screaming Frog Takes a detailed and extensive look at a website's internal SEO and can provide important reports on the status of:

• Website page titles
• Number of heading tags 1 "H1" to six "H6" headings per Website page
• Meta description per page
• Outbound links
• Page links
• Redirect pages
• Image management and analysis
• Meta data analysis etc.

12. GTMetrix

As we mentioned above, site loading speed has an important effect on improving the position of the website in Google search results. GTMetrix tool checks website loading speed and assigns a score for its performance; It also provides recommendations for improving the current situation.

The key features of this tool include the following:

• Website page performance analysis

GTMetrics can provide a detailed report of website performance that includes important metrics such as page loads, file size and volume, number Requests become "Requests" and so on.

• Scoring and Analysis

Do you remember the Google Light House and Page Speed ​​tools we introduced earlier? This tool uses both Google Lighthouse and PageSpeed ​​scoring systems to optimize different aspects of the site.

• Detailed report

After each website analysis, it provides a comprehensive and complete report of problems and suggestions to improve the situation, including server speed, optimizing images, caching, minimizing JS and CSS files, etc.

• Continuous monitoring

Continuous monitoring of the website to track the site over time and check the applied changes.

13. MozBar Tools

Ever heard of the terms PA and DA? These 2 terms, which happen to be very frequent among SEOs, refer to Domain Authority and Page Authority of the website. The validity of these 2 very important indicators can be searched in the MozBar Google tool.

This tool is installed as an extension in the Chrome browser and provides users with the following information:

• Show SEO metrics

Spam rate, page authority, number of backlinks, etc.

• Analysis of links

Checking the status of internal and external links of the website

• Analysis of the position of the website in Google search results

Analysis of the current status of the website in "SERP" and others Competitors

• Keyword Search

Review and analyze keywords and related information such as search volume, competition, etc.

• Customization

The possibility of moving and customizing the tools based on the needs and types of user access

14. SEO Site Checkup tool

Checking the problems and opportunities to improve website SEO, to It needs a precise tool and a measuring tool. With the help of SEO Site Checkup tool, you can benefit from technical SEO analysis services, on-page SEO analysis, backlink analysis, mobile view optimization, website security, receiving comprehensive reports, etc.

You can use the free version of this tool for one day only and get a complete report of the website's SEO status along with technical information and recommendations for improving SEO.

But in the paid version, you can analyze an unlimited number of sites, access more reports and use more monitoring tools.

15. Answer the Public Tool

Answer the public is one of the best free SEO tools and can respond to a wide range of user needs, including:

• Search and analyze keywords with the aim of finding the real needs of users
• Improve on-page SEO
• Improve long keyword strategy
• Provide different ideas for producing articles, blogs, videos, educational content, etc.

You can use the free version of this tool for a limited number of days, but the paid version of the tool answer the public provides unlimited search, access to more data and analytical capabilities.

16. Google Trends Tool

Few people have not heard the name of Google Trend " Google Trend ". As the name of this tool suggests, you can use it to identify the popularity of a topic or keyword in a certain period of time. The special advantage of this tool can be summarized in the following:

• Comparison of several keywords at the same time
• Analysis of topics and keywords based on different geographical regions
• Identification of hot topics of the day
• Identification of seasonality of keywords (control of seasonal fluctuations of topics and trending keywords)

17. Similar Web tool

Another SEO principle is to pay attention to the position and rank of the site compared to other sites. With the help of the " Similar Web " free SEO tool, you can view and check the traffic of competitors' sites, the rank of different pages of competitor's sites, the engagement rate and other necessary information.

For example, to see all kinds of advertising campaigns in Google, keyword ads, social network ads, etc., just click on the data section and check the traffic of the site.

This tool shows which keywords users entered the site through and how the advertising campaign grew the most. In the free version of Similar web, you can check 5 sites, but to check more sites, you must have the pro version.

18. Broken Link Checks Tool

Every SEO's nightmare is a broken link. Not fixing broken links, such as links that go to deleted pages or 404 warnings, has a detrimental effect on the site's ranking. But don't worry, you can check and fix all broken links by using Broken Link Checks free SEO tool.

To use this tool, just enter the website address and check the broken links. There are different types of broken links, and in the reports of this tool, you can easily get a report of all types of broken links, such as deleted and 404 pages.

19. Woorank Tool

Woorank is a comprehensive SEO analysis tool that is commonly used for SEO, improving user experience, loading speed, etc. The free service of this tool includes a free website report on SEO optimization, site speed, user experience status, and offers suggestions about on-page and technical SEO.

But in the Pro version, you can have more information and access, such as deeper SEO analysis and more reports, competitor monitoring to compare website SEO performance, and more detailed suggestions to improve the site's position in Google search results.

20. Dasheroo Tool

Nowadays social media plays an important role in social media and helps a lot in improving advertising campaigns. Another free SEO tool that we will introduce below is the Dasheroo tool.

With the help of this tool, you can connect to various applications such as Twitter, Hubspot, Facebook, Google Analytics, Instagram, YouTube, Spotify, etc. It can also provide you with the following features:

• Manage data in one centralized dashboard

Collect various data from Google, Mailchimp, Twitter, Facebook Insights, Google Analytics, etc. in a single dashboard does

• SEO Status and Performance Monitoring

Analyzes and reports website traffic data, keywords, page rank and other SEO metrics.

• Dashboard Customization

In addition to the above services, it is also possible to customize the dashboard based on conversion rate, bounce rate, etc.

SEO and site optimization; A reliable and principled way to introduce the

brand, it doesn't matter what type of business you are and what purpose of advertising you are pursuing. SEO and site optimization is one of the most important and key tools to introduce the brand to the audience and customers.

By using the services and advice of digital marketing agency Kanoon Iran Novin, you can use the experience of years of brilliant activity in the online platform and get the best and most basic results in the optimization and SEO of your website.

For more information, you can contact consultants of New Iran advertising company.

The best and most useful free website SEO tools

To reach a high position in Google search results, SEO and proper website optimization are required. To succeed in website SEO, the website and its position in Google search results must be continuously and daily monitored.

In this article, we introduced and reviewed 20 free SEO tools that can provide a complete and comprehensive report on the website's SEO status and show its strengths and weaknesses.