What is a promotional film or teaser and what features should it have?

Today, few people prefer reading advertising text to watching advertising video; Because the human brain processes the image much faster than the text and the durability of the image is longer than the text. The attractiveness, speed, and durability of advertising films have made video marketing and making advertising teasers one of the most popular and effective methods in marketing.

Advertising teaser or advertising film is one of the types of videos that have many applications indigital marketing. In a world where we are faced with all kinds of advertisements, nothing can grow and promote brands as much as creativity in the design of teasers.

But what exactly is meant by advertising teaser? What are its types and what are its effects inmarketing?In this article, we examine these issues in detail. Stay with us.

What is a promotional teaser?

Ad teaser is actually a short video that briefly introduces the brand, its products or services. Teasers are recognized as part of thevideo marketingtypes, which have many potential effects on brand awareness. The purpose of producing an advertising film is to familiarize the audience and customers with businesses and convert them into actual customers.

In the not so distant past, promotional teasers were only limited to television commercials. We are all familiar with the sound of commercial messages on radio and television networks. But these days, video ads are not only limited to television. There are various types of promotional teasers in almost allonline advertisingand social networks, from Instagram to Apparat and YouTube.

What is the importance of using advertising film?

We mentioned above that currently, video has become one of the main marketing tools; Accordingly, the competition between different brands for the production of creative advertising films has increased.

Today, audiences see a brand's promotional videos and decide whether to use the brand's products or not based on its quality. For this reason, the use of creative promotional video for introductionThe product or service of a brand is very important.

Novin Iran Centeras the largestadvertising agency in Iranand the top producer of promotional teasers in the country, has the honor of working with the biggest brands and continues to strive to improve its skills and knowledge in this field.
To receiveNew Iran Center servicesin the field ofpromotional film production, call02127634.

What are the necessary features in advertising teaser design?

It is true that nowadays anyone can make a promotional video with their mobile phone, but this does not necessarily mean that the promotional video or teaser does not have any specific standards and everyone can produce a promotional video.

In order to produce an advertising teaser, the mental model or Mindset hidden behind it is more important than a specific and precise feature. Some of the features of promotional teasers include the following:

• A professional advertising teaser tries to create a sense of closeness with its audience.
• In the design of teasers, characters or famous people are usually used.
• Advertising clip must be of high quality in terms of visual content.
• Release teasers in different ways and in multiple channels.
• To design a teaser, the audience group must be fully identified.
• The purpose of designing and producing a teaser should be clear and precise.
• The message of the teasers should remain in the mind of the audience in a creative and intelligent way.
• Creating intellectual and emotional conflict is one of the important features of advertising teasers.
• Creativity in design and simplicity in advertising teasers are very important.
• It is very important to respect honesty and transparency in advertising films.

Reputable brands and businesses usually entrust the creation of their advertising teasers toDigital Marketing Agency. This issue helps brands to feel comfortable about the quality of construction; Because digital marketing agencies often have their own professional teams that know and implement the steps of making an advertising film.

How long is a commercial video?

Although commercial films do not have a specific and precise time, their duration usually does not exceed10 minutes; Although most of them are within a few seconds.

One of the most obvious examples is the videos you have to watch to see your favorite clips on YouTube or other video-based social networks. Unless you buy a special subscription for social networks so that it won't show you any more advertising teasers. However, any video that introduces the brand is not considered as a type of teaser.

What are the types of promotional teasers?

There are many terms in the production of all kinds of advertising teasers, many of which may be unknown to us.However, we all have faced various promotional teasers. Only a brief explanation about each of them is enough to recall several examples of them.

Although the terms of this field are usually common among activists and professional designers, but knowing them helps us to have a clearer mind about each one when it is necessary to use them. In the following, we will introduce various types of promotional teasers.

Real teaser

Real or real promotional teasers include filmed scenes from the real world around us. These teasers are produced by video cameras and according to the scenarios designed byThink Room.

Real advertising films have a very wide variety and may appear very different from each other. But their important feature is the use of real effects and usually effects oreffectspecial visualand computer are not used in them. However, some of them may have been prepared in combination with other methods.

Real teasers are handed over to the editor after filming or in big advertising companies toediting unitorhypothetical line studio. Sounding, editing and color improvement are among the important actions of the editors in the post-production stage.

Motion Graphics Advertising Teaser

As can be seen from the word graphics at the end of the phrasemotion graphics, these types of teasers are created from computer designs and based on graphic outputs. This category of advertising teasers is also called animation-based teasers. All kinds of 3D, 2D, motion graphic, stop motion, and infographic teasers are in this category.

In fact, there is no real filming in the motion graphics advertising film, and this action is done using virtual cameras inside the software. There are many different techniques in creating motion graphics that are done using various animation design software. In fact, the world of motion graphics is a very wide world with infinite possibilities.

Consolidated teasers

These teasers are made by combining real and animation techniques. The techniques used in these teasers are very broad and cannot be given a precise definition. In making these composite advertising films, they are usually filmed from real situations and then special effects are applied to them using software.

Although in some cases the special effects are so real and professional that the audience may not notice their difference. Aggregate teasers usually cost more to businesses and individuals; Because there is a need to use all kinds of expertise in it. However, the cost of making promotional teasers is a separate issue. For this purpose, it is necessary to know the general steps of making teasers.

What are the steps of making an advertising teaser?

Since promotional teasers are very broad, it is not possible to define precise and specific steps for them; Because a teaser may be produced in just a few seconds using a two-dimensional and linear face design and no music is used in it.

On the other hand, maybe an advertising film with many details, special filming and different special effects. But here we mean general advertising videos that we see on many social networks and television.

The general stages of making an advertising teaser include the following:

1. Identifying the target audience and designing the tone of the teaser
2. Creating a storytelling form and scenario design
3. Creating a storyboard with full design details
4. Receiving the necessary permits for filming
5. Conducting training steps for teaser actors

In the next stages of making a teaser, it enters the field of filming, image and sound editing, creating special effects, color correction, light and frame design, and many other things, each of which must be examined in a specialized way.

Summary: video or promotional teaser, one of the most effective marketing methods

There are important factors in the design of advertising teasers that should be considered.Strategysupply and transmission of message in advertising, creativity in display, how to implement work and use techniques to reduce costs are the most important factors. But in the end, let's go back to the question, what is the importance of using advertising film?

If you can read the mind and thoughts of customers and recognize their needs and ask for help from professional and experienced people in this field, your advertising teaser can definitely contribute a lot to improving the reputation of your brand; Therefore, in making your required advertising film, consider all the details carefully and use all the efficiency and creativity of your team to get the best results.