Lorch

Iran’s home-appliance and building-systems industry is unmatched for product diversity, broad demand, and its importance in meeting society’s needs. Its sizable share of the national economy, strong employment impact, and capacity for technology transfer make it strategically vital.

Lorch Industrial Manufacturing Company began in 1356 (1977–78) as a privately funded home-appliance producer in historic Isfahan, with a mission of job creation and entrepreneurship. The plant—over 44,939 square meters—was built in the Ji industrial zone east of Isfahan. Lorch has always relied on skilled specialists to deliver products worthy of the consumer.

About 300 people work directly across the Lorch Industrial Group today. With strong domestic manufacturers, Iran can become a Middle East hub for appliances and building systems. Years of effort have helped Lorch reduce imports of similar goods, conserve foreign currency, and export to multiple countries—raising quality to global standards, earning foreign exchange, and creating jobs for young Iranians.

Kanoon Iran Novin advertising agency partners with Lorch on video and visual content for social channels through its digital marketing agency, and on out-of-home media via its digital printing and OOH teams.