دپارتمان تخصصی
Out-of-Home Media
The city watches—and walks with your brand
The city watches—and walks with your brand
- 01Billboards
- 02Street boards
- 03Urban media
- 04Media planning
- 05OOH placement
The city is an immensely important, complex, and compelling medium—full of dynamic opportunities. Yet most citizens are so absorbed in everyday urban life that they rarely notice its rare communicative, advertising, and media power.
Using urban space for commercial and social advertising is only one of the city’s media capabilities. Knowing that millions of eyes see outdoor advertising every day creates a unique opportunity for brands to introduce products and services.
As a professional, pioneering advertising organization, Kanoon Iran Novin believes this urban capability must not be ignored or withheld from society and the economy. Of course, advertising in urban spaces follows firm rules: respecting citizens’ rights, recognizing the cultural–social role of outdoor advertising, upholding aesthetic principles in design, and meeting safety standards in execution.
That full understanding of out-of-home media has made Kanoon Iran Novin a leader in outdoor advertising in Iran—so much so that few brands have not drawn on its capabilities for their campaigns.
Along the way, the Environmental Media department has designed and delivered a large, diverse set of successful commercial and social campaigns—backed by the full strength of the organization, deep collaboration with major brands, and ongoing coordination aimed at a more informative, aware, beautiful, dynamic, and developed city.
The outdoor advertising unit was launched in 2003 by Kanoon Iran Novin’s managing director, Maryam Shafiei.
