Dorto

Shokoufa Behdasht Arian: After standout success producing unmatched botanical shampoos at Negin Behdasht Arian—and building raw-material plants for the detergents industry—it was time to make household cleaners. Arian Group leaders and investors established a dedicated complex in 1395 (2016–17).

Built on 14,000 m² with 15,250 m² of production and office space, the plant makes dishwashing liquid, laundry detergent, liquid soap, body wash, glass cleaner, fabric softener, and more—and can also produce its own bottles, jerrycans, and caps.

Alongside plant construction, marketing and product design teams developed the Dorto brand identity and portfolio for the Iranian household-care market, with Kanoon Iran Novin supporting advertising and go-to-market campaigns.