Zero to one hundred viral marketing or viral marketing

Viral marketing is a special method of advertising and marketing in which people quickly share it with others due to the special and attractive nature of the advertising content.

What is viral marketing?

Viral marketing is a special method of advertising and marketing in which people quickly share it with others due to the special and attractive nature of the advertising content. Viral advertising makes the brand and its product or service visible and remains well in the minds of the audience.

In the past, viral marketing was more limited to word-of-mouth marketing, but with the expansion of the Internet and the importance of video marketing in social networks, this type of marketing has moved towards creating interesting and different video content. Today, brands try to make their content go viral by producing humorous and creative videos.

The purpose of video marketing is to attract the attention of the audience and convey the message and brand identity. But in viral marketing, the focus is on attractiveness, creativity and difference so that the sense of advertising content disappears and more audiences are willing to share it.

What is the importance and application of viral marketing?

Viral marketing is shared in a short time and with different audiences. Therefore, it can be better than many other advertising methods Lead capture, increase sales and increase Brand awareness index to help In addition, since viral marketing is done by people, it costs very little.

Advantages of viral marketing

• Low cost of advertising and increase rate of return on investment (ROI)
• Content attractiveness and fun
• Business growth
• Increase brand reputation
• Consolidation Brand personality in the minds of the audience
• strengthen Brand identity
• Brand development

Disadvantages of viral marketing

• Restrictions on content virality control
• Restrictions on Defining the target audience
• Limitation on repetition of viral campaign

Types of viral marketing

In the following, we will introduce 6 types of the most widely used types of viral marketing:

1. Pass-along Viral Marketing

In viral chain marketing, which is the most common type, users pass on the brand's message to others and the chain continues continuously.

Probably, each of us has at least once sent an interesting video or promotional humor to our friends on Instagram, just because we liked it or there was something interesting in it that we wanted to share with others. As a result, we have unintentionally made the brand and its product or service more visible.

2. Emotional Viral Marketing

Because emotional viral marketing focuses on the feelings and emotions of the audience, it has a profound effect on them and most users cannot ignore it. In this type of marketing, emotions such as happiness, anger or even fear are evoked in the audience.

For example, one of the most successful recent emotional marketing campaigns was the Hamster Kombat cryptocurrency promotion. In these ads, FOMO (fear of missing out) was used to attract users' attention; It means creating a feeling of fear of losing the opportunity to make easy and free money. This fear caused the hamster to go viral all over the world.

3. Incentivized Viral Marketing

Incentive viral marketing uses simple methods such as discounts, bonuses, free shipping, etc. to encourage users to increase interaction and purchase.

The Hamster Kombat advertising team used this method to increase the number of Hamster Telegram bot users. Gamification is a combination of incentive marketing and engagement marketing, which attracts users and increases their interaction due to its high attractiveness.

4. Buzz Viral Marketing

Rumors and noise have a special effect in attracting the attention of the audience. In this method, which is known as hype or buzz viral marketing, speculation and rumors are used to attract the attention of the audience.

This type of marketing is sub-branches of influencer marketing. Marketing eventIt is divided into controversial marketing, seed marketing, etc.

5. Lucky Viral Marketing

Believe it or not, some of the content that goes viral was not planned at all and went viral by accident. This type is called chance viral marketing.

It is true that the accidental virality of an advertising content has a good effect on the success of the brand, but it is not permanent and since the advertisers do not have enough knowledge to go viral, there is no chance for the ads to go viral again.

6. Engineered Viral Marketing

In contrast to chance marketing, viral marketing is engineering by professionals AdvertisingBased on the needs of the brand, it is compiled and planned in a few months. Most successful marketing campaigns are carefully engineered and have a high chance of extending the brand's success.

Types of viral marketing implementation methods

In general, there are 3 golden ways to implement viral marketing:

1. Word of mouth method

One of the most effective ways to attract customers and increase brand reputation is using word of mouth. In this method, product promotion is done in different ways such as news, rumors, previous consumer experience, etc.

2. Recursive method

Has it ever happened to you that after registering the first purchase, the store sent you a discount code for the second purchase? In this way, it is called return and the brand creates a way to encourage the customer to return and buy again.

3. Advertising evaluation

One of the best ways to generate viral content is to evaluate viral ads on Google and social networks. For example, in Instagram marketingVideos that had millions of views are checked and their hook is discovered.

Imitating the hook of viral Instagram videos greatly increases the chances of success. This work to Instagram branding It helps.

How to produce viral content?

To generate viral content, you must first focus on the quality of the content and second choose the most effective hooks to attract the audience. In the following, we will examine the 6 main steps to produce content that has a chance to go viral:

1. Knowing the audience

In every step of marketing and advertising, knowing the audience is of great value. Target audience persona Who are you and what are your concerns and needs? If your audience is interested in Instagram, it is necessary to edit Content strategyPay attention to Instagram algorithms and trending topics.

2. Trending topic

An old and stale topic is not worth going viral. The first step to producing viral content is choosing controversial and trending topics. You can use Instagram Explorer, Tik Tok and Google Trends to create trend content.

3. Specific content

After determining the audience and choosing the trending topic, it is time to create content. use of Special visual effects and Motion graphics It contributes a lot to the visual appeal of the content and has a special effect on attracting the attention of the audience.

4. Attractive title

Headline writing is a special skill that can easily attract the attention of the audience. It doesn't matter how practical and useful the content you produce is, as long as the principles are followed Copywriting Do not use a catchy title, you don't have much chance of the content being seen.

For example, according to the latest research Digital CurrentUsing numbers or writing the year of the article helps a lot to make it visible. For example; "Newest Viral Marketing Methods 2024"

5. Catchy hook

Hook is used in all types of visual, video, textual content, etc. To attract the attention of the audience to read the rest of the article, watch the rest of the video, etc., a special hook is needed. The hook has a huge impact on the virality of the content.

6. Impressive cover

As much as the attractive title has an effect on the visibility of the content, the use of a cover or a unique index photo Promotional video or teaser It also has a special effect on increasing visits. Usually, using a photo with an interesting design next to the text makes the content more visible.

7. Use of influencers

Who better to help your content go viral than an influencer whose account averages over a million views? The influence of influencers is so high that sometimes without them, there is no chance for a perfect content to go viral.

Capturing the advertising market with viral content

The advertising center of New Iran, the first and the largest Advertising center In Iran, with years of brilliant experience in preparing and compiling all kinds of viral advertisements, it will help you achieve this great goal.

We have all kinds Billboard in Tehran, the ability to perform Types of environmental advertising methods, the most powerful team Holding an event and provide updates Digital marketing services, we can implement the most complex viral advertising scenarios on a large scale. This work with the cooperation of experts think room and others Departments of the center of modern Iran is designed and implemented; A process that implements hard and brilliant ideas.

Viral marketing, a cheap and reliable way in the market

In this article, we examined the importance of viral marketing and talked about its advantages and disadvantages. Because in order to succeed in today's highly competitive market, you need to use smart viral ads to introduce your brand's purpose and identity to the audience and stay in their minds.